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MAECLY

Brand

The MAECLY mark.

Concept 02, “Celdas”: a lowercase m built from fourteen modular cells on a 5×4 grid. Each cell is a product; together they are the house. The gold cell is Quito, where it starts.

Download the kit (.zip)See the five concepts that were explored →

Chosen by Miguel on 18 October 2026.

01

Logo files

02

Clear space and minimum sizes

1×
1 cell = 8/64 · 12.5%
  • Keep one cell of clear space on every side: 8/64, or 12.5% of the symbol’s width.
  • In the lockup, the gap between symbol and wordmark is two cells (16/64).
  • Smallest size for the full cell grid: 24 px.
  • At 16 px use the solid variant: the cells merge into a solid m and the gold square stays at the top right.
  • Smallest wordmark: 72 px wide.
  • Squircle radius: 15/64 (23%), in line with the product icons (19–28%).
48 px
24 px
16 px
72 px

03

Palette

04

Typography

05

Do and don’t

Do

  • Use the dark variant (lifted petrol field) on dark backgrounds.
  • Use the solid variant for favicons and anything at 16 px.
  • Keep the gold cell to one element per view.
  • Write the name in capitals: MAECLY. Products are “by MAECLY”.

Don’t

  • Recolor the cells or move the gold cell.
  • Add gradients, glows, shadows or outlines to the mark.
  • Stretch, rotate or re-space the grid.
  • Use the cell grid below 24 px, or put the mark on busy photos.

Questions about the brand, or need another format? hola@maecly.com